GOAL: TO create a campaign that will RAISE SALES ON MOBILE APP AND DIGITAL.
THIS CAMPAIGN TOOK US TO THE REGIONAL COMPETITION IN KANSAS CITY, MISSOURI WHERE WE PLACED SECOND AT THE COMPETITION. WE THEN WON A GOLD IN TELEVISION ADVERTISING, GOLD IN OVERALL CAMPAIGN, SILVER IN PRINT ADVERTISEMENTS AND BEST IN SHOW FOR THE COMMERCIAL AT THE ADDY ADVERTISING AWARDS. Below you'll find the plans book section that I had the most involvement with.
MY ROLES AS SOCIAL MEDIA STRATEGIST
- Develop social media strategy for Pizza Hut campaign based on research.
- Integrate all executions with overall campaign.
- Work arm-in-arm with Head of PR to execute campaign to create sensational executions.
- Liaison between research, creative and the client to help streamline all executions.