GOAL: TO RAISE AT&T'S BRAND AWARENESS AND NET PROMOTER SCORE ON THE UNL CAMPUS AND CREATE A PROGRAM SCALABLE FOR OTHER CAMPUSES REGIONALLY AND NATIONALLY.
DURING MY JUNIOR YEAR, MYSELF AND eight OTHER students TOOK ON THE TASK OF BRINGING AT&T TO THE UNL CAMPUS. AS AN ACCOUNT EXECUTIVE AND CREATIVE DIRECTOR, i DEVELOPED THE TOOLKIT FOR AT&T TO employ BRAND AMBASSADORS AT UNL. COMPLETE WITH GUERRILLA SOCIAL MEDIA STRATEGY, PLANNED EVENTS, GIVEAWAYS AND all the RESULTS TO BACK up our execution, WE MADE IT PAST THE REGIONAL PRESENTATION phase AND COMPETED FOR THE NATIONAL title IN DALLAS, TX. AFTER OUR 48 hour trip to dallas we HAPPILY TOOK HOME THE SILVER medal.
MY ROLE AS CREATIVE DIRECTOR AND PRESENTER:
- Develop overall purpose and execution of the campaign along with how to accomplish our plan including everything from concept to strategy and execution, based on analyzation of data and determining key insights.
- Oversee and create all creative material for the AT&T Takeover.
- Present regionally to three AT&T executives where we moved on to the next round.
- Present nationally to a room full of 200+ AT&T executives, taking home second and a few thousand dollars for our college.